Founded in 2012, BYRD melds elements of Californian beachside lifestyle and surf culture with a classic 1960s aesthetic to produce the black and yellow tins and inner gloop. The brand’s classic surf-style pomade offers a firm hold and classic sheen that rinses out easily – though you may have to replace the pillowcases if you leave it in overnight.

Creating volume and securing combed-back looks in place, the pomade aids those partial to effortless morning styling. However, BYRD has been idealised from nostalgic eras where grooming was an important element in one’s daily routine and so the brand encourages upping your appreciation of this possibly forgotten art. The formula is made entirely in California from quality ingredients, and can be found locally at Alfred’s Apartment at Mermaid Beach.