With Kanye, Chris Hemsworth, Rhianna and Gwen Stephani listed among the clientele and the campaign video featuring Kat Von D elegantly playing piano in her gothic Hollywood Hills mansion and shot by Slayer’s production team, the latest collection by Valley eyewear, PRISM, is gaining some serious street cred.

Authentically bold, the new collection features eight new styles, each handcrafted with Carl Zeiss optics and offering some new colour ways. PRISM is described as aggressively postmodern but also faintly antique.

If you’re a fan of the brand, keep your beautifully adorned peepers peeled for Valley’s first optical collection that is expected late December and a jewellery line that is the result of a collaboration between Valley’s director Michael Crawley and Lee Brennan from Lee Brennan Design. The jewellery is expected to be released early next year.

Valley Eyewear is available online as well as a plethora of stores around the place.