Every inch of the space has been passionately curated to showcase Spell’s eclectic and luxe bohemian style. The locally sourced timber beams and subtle modern Balinese elements throughout the interior provides an idyllic backdrop for Spell’s flowing, feminine creations. The colour, florals and age-old lace seen across the collections create the perfect contrast to the vibrant white interior. Whilst we’re all for the online world (clearly), we’re digging this bricks-and-mortar vibe being laid out by Spell.

The new boutique cuts a striking figure along Byron Bay’s Browning Street and is open seven days from 10:00 am to 5:00 pm.  Whilst the brand’s online following is next-level, the fact that its expanding customer base now has a stand-alone boutique to see, touch and feel the products any day of the week really turns our head. If you’re a lover of the beauty, freedom and spirt of the Spell designs, then you’d best head to Byron Bay to check this out. Here’s a hot tip – after you’ve wandered through the new boutique, get yourself to The Mez Club for an Ink gin and tonic and a mezze plate (you’re welcome).