Little Joe Woman

Little Joe Woman pops up on James Street

Australian label Little Joe Woman is hosting a pop-up store on James Street in Fortitude Valley for the next two weeks. Focusing on sharp and chic designs, Little Joe Woman is the creation of Gail Elliott ­– who began designing after a 24-year career as a model in New York.

Founded in 2002 with her husband Joe Coffey, Little Joe Woman launched with a debut collection of vintage-inspired silk slips and camisoles. Shifting the brand’s base to Sydney in 2005, Gail now releases three collection per year, which are stocked in three namesake boutiques in Sydney as well as a handful of stockists across the country.

Known for contemporary bohemian designs that span all occasions of dress, Little Joe Woman is driven to provide quality over quantity. Brisbane admirers of the globally savvy label can head along to the pop-up shop on James Street from today, with the temporary retail space expected to run for approximately two weeks. Keep an eye on the brand’s Facebook page for updates.

Little Joe Woman Pop Up
7/65 James Street, Fortitude Valley
Open: Monday to Wednesday 10:00 am to 5:00 pm, Thursday 10:00 am to 8:00 pm, Friday to Saturday 10:00 am to 5:00 pm, Sunday 10:00 am to 4:00 pm

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