Juju jellies
Juju jellies

Slip on recyclable Juju jellies this summer

While a pair of candy-coloured jellies might have been the dreamgirl stuff of your childhood, iconic UK label Juju knew you’d be back in your adult years and have retweaked the old classics for your grown-up feet.

Soft soles, interwoven straps and specks of glitter – a pair of jellies were indeed daydream fodder for little ladies. But before you go on a nostalgic memory trip through your wonder years, we want to reintroduce you to the chipper little darlings that have been waiting patiently for your return.

Creator of the original British jelly shoes, Juju has been manufacturing jellies and wellies in its Northampton factory for the past 25 years. The makers have taken the classic seaside favourite and re-released them with modern twists, injecting a heel, a wedge or an updated style. The special jelly material is unique to Juju and also recyclable – so all waste shoes are broken down and churned back into new products. Snap the beauties up from ASOS online.

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