The roads are clear, the winter chill stings your cheeks and forces your senses awake, and the buttery light of the new sun casts angular shadows across the sidewalk. Capturing a love of skateboarding in a brand is newcomer to the skatewear/streetwear landscape Drop Shred Gorgeous.

The Gold Coast label made its debut with a launch in Brisbane last week and is the creation of graphic designer Sam Davis. Cloaking lady sneaker heads and skater gals in tees, muscle tees and snapbacks, Drop Shred Gorgeous also aims to foster a culture of support for ladyfolk that surf and skate. Check out the brand’s maiden release of black-and-white streetwear online.

Image via Cheated Hearts.