Timepieces turn minimalist with AÃRK
Pared-back designs and minimalist ensembles are the most recent trend to dominate the glossy spreads of global fashion magazines. Sleek but simple garment design has filtered through to accessories, where delightfully basic bags and clean adornments are the most coveted additions to wardrobes. It’s this respect for classic minimalist design that has helped to shape the growing success of watch brand AÃRK.
AÃRK is a proudly Melbourne-based company with a penchant for creating timepieces that are frightfully simple, but no less beautiful in design than a more elaborate wrist adornment. The emerging independent company’s intention was to craft watches of incredibly good design and quality for those who appreciated a touch of minimalism in the everyday.
AÃRK’s key design is the ‘Classic’ piece. The watch is crafted from durable PU plastic and accompanied by an internal stainless steel case to protect its inner workings (as well as the possibility of water damage). It’s these components of the watch that make it so loveable – it’s not only soft to the touch but light and comfortable for the wearer to don daily. The unisex accessory is available in six different colours that range from a delicately soft peach to a bold black and tortoiseshell combination.
AÃRK is currently available for purchase online.
Image via The Hip Subscription.