west elm was founded in Brooklyn, New York, in 2003, and is committed to fair-trade certified, local and handcrafted products. Its collection spans furniture, rugs, lighting, accessories, bed linen and more, and melds clean lines with natural materials to create modern and affordable designs. west elm collaborates with local and international artists to develop exclusive collections, which align perfectly with the core assortment of homewares and furniture. The Brisbane store also offers complimentary design services, as well as a gift registry program. west elm interconnects with sibling stores Pottery Barn and Pottery Barn Kids.