Design den Ultra Suite is a store that is focused on forming bespoke dresses for special occasions. Partners Sally King and Michael Notman are behind the brand, crafting sleek, simple designs in feminine shapes for clients. Luxurious additions such as silk fabrics, ruffles, bows and silk georgettes can also be incorporated to keep the pieces unreservedly feminine. The Paddington base of the brand is where clients can peruse dress options and buy ready-made creations, or consult with the design duo about the made-to-measure service. The boutique particularly specialises in dresses for formal occasions, including wedding parties and formals.