This Fortitude Valley boutique offers a carefully curated line-up of clothing and accessories, from jackets and shoes to caps, stickers and art. Brand-new pieces mingle with premium vintage, while hard-to-find treasures meet well-known labels. After operating for a year in Noosa on the Sunshine Coast, owner Ethan Kostromi moved PROJECT. to East Street, while continuing to offer wares online for his faraway fans.