If you aren’t already familiar with Phoebe Paradise, you should really acquaint yourself. The home-grown fashion label has been turning heads with collections of colourful, in-your-face fashion, and the label took the next step in its evolution with a bricks-and-mortar location of its own at 715 Ann Street – just a hop, skip and a jump from Winn Lane. Fans of Phoebe Paradise’s vibrant garments, accessories and prints can obtain all of the latest pieces from the store, but that’s only half of Phoebe’s vision for the space. The boutique is also home to pop-ups from up-and-coming designers and artists, with local makers invited to showcase new product lines in a physical space situated in one of the busiest precincts in Brisbane. Phoebe also intends on hosting in-store gigs and will be shaking up the look of the space to make it an ever-changing art installation as well as a stylish store.