Taking the plunge into the retail sphere, Gail Reid has established a Gail Sorronda flagship boutique in James Street to house her latest collections. The Gail Sorronda aesthetic offers strong silhouettes, ultra-bright looks with feminine contrasts of sheer panelling, floral headpieces and polka-dot patterns. Pushing the boundaries while maintaining structured tailoring, the collection carries vivid accents of yellow, green and red, while other pieces in the collection follow Gail Sorronda’s classic black-and-white approach. The label’s signature ruffles, voluminous layers and textures can be found hanging on the metal racks, amid a bold smattering of vibrant colour. The new shop space also showcases new projects and collaborations.

Recent news: Gail Sorronda opens flagship store at James Street