Sleepwear that is mercifully comfortable, yet still acceptable to be caught sporting on a dash to the corner store, can be a tricky thing to find. Fashioned from organic cotton, and made in fairtrade-certified factories, The Goodnight Society’s pyjamas tick all the boxes. The label’s first range of sleepwear features eight original, hand-drawn prints, which proudly parade such motifs as cacti, sharks, sparrows and aeroplanes. Founder Kathryn Tyrrell aims to keep everyone – from designer, to grower, to maker, to wearer – happy, including Mother Earth.