The first business foray for childhood friends Laura Hall and Gillian Mahin was the lemonade stand they peddled whilst growing up in Jackson Hole, Wyoming in the USA. These days, the girls are more focused on fashion than lemonade, but they retained a nostalgic nod to their roots in the name of their fledgling clothing label, For Love & Lemons. After a stint in Australia and now based in Los Angeles, the girls design feminine garments that embody unique silhouettes, custom detailing and finishes, and a free-spirited aesthetic.