Alfred’s Apartment


Alfred’s Apartment has become a one-stop-shop for the discerning gent with a barber, boutique retail store and diner all in one convenient Mermaid Beach location. The store stocks a carefully curated range of limited or hard-to-get brands including its own exclusive label of functional basics that is designed by the guys and inspired by 1960s surf. The range is screenprinted locally and uses all local talent where possible. To top it off, you can finish your look at Alfred’s Barber, then grab a bite outside at Alfred’s Diner.



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