David Jones launches Mindfully Made so you can shop sustainably
30 Jul 2020It is widely understood that fashion is the second most polluting industry in the world (the first is oil, just in case you were wondering) but what isn't as straight forward is where or how to start your conscious shopping journey. One of the reasons for this is that the term 'sustainable fashion' is inherently loaded and to borrow from the beloved green ogre Shrek, it's like an onion in that there are many layers. To help you navigate the minefield, retailer David Jones has joined the likes of Net-A-Porter and The Iconic to launch a platform dedicated to share the stories behind conscious brands and makers to make it easier than ever to shop better. more