Bringing together owner Nick Richardson’s two great passions, fishing and graphic design, Tide Apparel offers a range of fishing jerseys, lightweight button-up shirts, fresh basics and accessories that pay homage to the ocean and its creatures.

An avid fisherman and former professional BMX rider, Nick understands the particular requirements of sports-based apparel and has designed Tide’s collection accordingly. The jerseys are made from 100% polyester which offers sun protection benefits while the button-up shirts are made from super thin lightweight fabric that can be worn casually as well as out on the water. Aesthetically, the range offers bold prints that are inspired by the ocean and what resides below the surface.

The brand’s ethos, respect our waterways, is intended to consciously raise awareness and promote the protection of the ocean and river systems that make up 70% of the planet. Tide Apparel is clothing for people with a shared passion for all things water-related and isn’t afraid to wear their heart on their sleeve.

Testament to Tide Apparel’s popularity among the local fishing community, each new collection that lands generates so much traffic to the online store it has been known to crash briefly. Not to worry though, it’s all up and running now.