Cast your mind back to when you were a kid and you found your name adorned on a keyring, remember how happy it made you? Like somehow that keyring was made exclusively for you and it had to be yours because it had your name on it. The Daily Edited is recreating that same feeling with its range of beautifully minimalist totes, pouches, clutches, tech cases and travel goods that can be personalised with your name or initials in gold, silver, rose gold or blind embossed. Made from 100 per cent saffiano leather, the collection deliberately avoids branding, choosing instead to make your initials and the simplicity of the leather product the focal point.

The label is the collective brainchild of Alyce Tran and Tania Liu and in four short years, The Daily Edited has grown from a part-time side-project to a full-time brand with global reach. The Daily Edited is only available online so there are no added extras built in to the price. Keep an eye out as the lovely ladies are planning to take things to the next level with a customisable range of totes that will be launching in November 2015.