Sunday Somewhere and Insted We Smile release apparel range
Every now and then you come across a union so perfect it’s hard to fathom one without the other – macaroni and cheese, Drake and Rihanna, pineapple and burgers. This is pretty much how we feel about the new collection of threads from Sunday Somewhere and Insted We Smile.
With a decade of friendship and an incredibly successful debut eyewear collaboration behind them, the two creative powerhouses behind Sunday Somewhere and Insted We Smile have come together once again to release a range of apparel aptly named Let’s Do It On A Sunday Instead. The two-part collection embodies the brands’ shared vision of ‘luxury meets surf’ and offers fashionably oversized slogan tees, shorts and slick sunnies that will keep your peepers protected whilst looking mighty fine in the process.
Taking cues from both brands, Let’s Do It On A Sunday Instead contains premium yet relaxed pieces that capture that idyllic Sunday state of mind. With hues reflecting the sun, sand, and sea, the line epitomises beach and surf wear making it the perfect fit for Gold Coast gents. Take a peek at the range online at Sunday Somewhere and Insted We Smile.