Par Femme brings a unique brand of female empowerment to online shopping
When it comes to female sexuality, the world tends to turn a blind eye and block its ears whilst humming loudly to drown out anything it might hear. There is precious little in the way of safe spaces where women can embrace their femininity on their own terms and by their own standards. Par Femme is breaking the rules of feminine mystique – from fashion to content, this is an online destination designed by women, for women (minus the taboo).
Pitching itself as part content and part online retail, Par Femme plays host to an expertly curated array of intimate, lifestyle and fashion products that are focused on making women feel confident in their own skin. Managing director Monica Nakata and creative director Ruby Heery really walk the talk with their selections – they stock dreamy apparel from brands such as Lonely and Marieyat, names known for their use of actual real-life diverse women in campaigns and marketing – cellulite, body hair and all. The independently run and owned business also has its own Par Femme line that features jewellery, accessories and loungewear to die for.
As well as a stellar fashion offering, Par Femme is home to a collection of online reading material that ranges from sexy and spicy to hilarious and informative. The ‘Stories’ tab will treat browsers to interviews, features and reviews as well as stunning image galleries where women from all walks of life are the subjects. The content is designed to get ladies excited about all things female – it’s all about exploring the intriguing, complex and pleasurable aspects of yourself and your body. You can check it all out at the Par Femme website – treat yo self!