Outland Denim uses jeans to combat human trafficking
It’s an ethical revolution – Gold Coast jeans brand, Outland Denim, is using everyone’s wardrobe staple as a vehicle for global social change. The company donates $50 from every pair of jeans sold to various frontline agencies in the fight against human trafficking and exploitation.
Backstory and intentions aside, the jeans are really, really rad – but they’ll feel even better than they look when you pull them on, knowing that the pair you’re wearing has made a genuine difference. From its flagship store on Mount Tamborine, Outland Denim has launched its debut range with classic black jeans in two styles for men and women, using sustainable and environmentally sound raw materials, resulting in a top-notch product with a proven ethical impact. A collection of washed blue denim jeans pads out the range, making it that little bit harder to settle on just one pair.
The socially aware brand goes even further by training, employing and empowering the rescued women in its sewing facility in Cambodia. It’s all part of their push to help break the cycle of poverty and vulnerability by remunerating at higher rates and providing a clean and respectful work environment with job security – the basics we take for granted. How cool would it be to know that the jeans you’re wearing are a catalyst for change, whilst (just quietly) making you look damn fine at the same time. Follow Outland Denim’s fight against human trafficking on Instagram, and jump online to check out the range.