Its Hopes Are Fadeless is pioneering slow fashion
Gold Coast label, Its Hopes Are Fadeless, is going against the ‘fast fashion’ grain and producing a range of handmade garments that won’t end up pushed to the back of your wardrobe next season.
If you’re someone who might be guilty of buying items that will inevitably end up relegated to the unseen parts of your wardrobe after its maiden voyage then it’s time for a fashion revolution. Appreciate quality over quantity and opt for enduring style over short-lived fads, not only will the earth thank you but your bank balance will too. Its Hopes Are Fadeless (IHAF) is a local brand that is aligned with the slow fashion movement and sports timeless styles and quality design. This ethos is apparent in the entire collection, from the luxuriously soft shift dresses to the linen wall hangings and leather goods. Each piece is purposed to have and to hold for years to come.
IHAF style is refined simplicity and uses ethical and sustainable manufactures. The brand sources locally where possible and is clever with off-cuts to minimise wastage. Each item is handmade by makers who love and value their craft and is sometimes made to order so be patient. It will be worth the wait. Its Hopes Are Fadeless is available at Small Stall in Palm Beach.