Influenced by a time when men dressed with style regardless of their daily pursuits, the Gold Coast-based product has taken pride of place in bathroom cabinets around Australia.

Housed in a 1950s-inspired tobacco tin, the pomade utilises a traditional petrolatum formula with beeswax for medium hold as well carrot seed oils and mineral oils for a little extra shine and conditioning.

The original pomade also contains a mild tobacco and vanilla scent that is a throwback to the creator’s childhood, the son of a tobacco salesman.

King Brown Pomade is made to withstand time, not trends. It’s available online as well as various other locations around Australia including Alfred’s Apartment.