Former by Dane Reynolds and Craig Anderson has landed
When rumblings first surfaced of the new brand from legendary surfers Dane Reynolds and Craig Anderson alongside pro skateboarders Austyn Gillette and the late Dylan Rieder, it’s fair to say industry folk were watching with bated breath. Well, friends, the wait is over. Former has landed.
Featuring predominantly black and white with a splash of maroon and navy, ‘Premium Violence’, the latest collection from Former, is probably not what you’re expecting, but then again, would you really expect anything less knowing who’s behind the brand? Blurring the line between traditional surfwear and general gents fashion, the collection offers boardies alongside simple graphic tees, jackets and deliciously soft tencel long sleeves for those occasions when a tee simply won’t cut it.
Independently owned and operated by the lads themselves, Former was created as a bit of a cheeky middle finger to the multi-nationals that currently dominate the surf and skatewear industries and offers a distinct anti-authoritarian vibe. The brand was born from a desire to create, design and produce what the guys personally like to wear and be apart of. They pay close attention to fabric, fits, details, colours and trims with the goal of offering high quality gear that won’t break the bank.