Boy By Her bridges the gap between masculine and feminine styles
That look of ‘effortless’ style can actually be pretty hard to nail. The debut collection from Boy By Her is turning heads with its distinctive concept that uses cuts and colours to create a basic wear that strikes a very unique balance between femininity and masculinity.
Boy By Her was created by Mount Maunganui-born Aisha Jade, who developed the brand out of a love for embracing mens fashion and styling it as her own. The tomboy feel is created with the over-sized designs, whilst the pastel colour palette lets the femininity shine through. The timeless basics are designed for the everyday gal, or guy, with the versatility to add a touch of your own personal style.
The Boy By Her range is made in Indonesia, with a strong focus on ethical and sustainable practices. Top-quality pieces like the long-sleeve loose-fitting t-shirt dress and the The Ryder high-waisted shorts, form the basis of a collection that adds a hint of sex appeal to your daily essentials and wardrobe basics. Check out the Boy By Her collection online – and keep your eyes peeled for the spring drop.