Show your skin some love with Baxter of California
If you thought gender-specific skincare was a relatively new thing, you’d be sadly mistaken. Baxter of California was one of the pioneers of the grooming revolution and has been encouraging gents to show their skin a little love since 1965.
With over half a century experience under their belt, it’s fair to say Baxter of California knows a thing or two about men’s skin. Cutting-edge for its time, the brand started with one single product that was based on the philosophy that men’s skin is different to lady skin and therefore required different things to keep it healthy. Since then, Baxter of California has pioneered a comprehensive range of products that includes everything you need to establish a new routine, or refine your existing one.
Baxter’s approach combines science plus nature to have your scalp and skin feeling fresher than the latest collection of Yeezy kicks. While they may be old-school in concept, Baxter of California is high-tech in practice. Shop the range at Men’s Biz.
Image credit: Baxter of California.