adidas Originals launches Neighbourhood concept store at Pacific Fair
Joining London, Berlin and Shanghai, adidas Originals has launched its first Queensland-based Neighbourhood concept store at Pacific Fair Shopping Centre. The unique retail stores are designed to capture the raw energy of the streets and become cultural epicentres reflective of each location.
To celebrate the opening of the new store, adidas has unveiled its Classic ICONS campaign celebrating the ever-popular three-stripe silhouettes of the Superstar and Stan Smith. Exciting new editions of the designs will also be available in-store including a fresh new take on the Superstar 80s women’s shoe.
Demonstrating adidas’ commitment to cultivating local talent, the lifestyle label has teamed up with Queensland-based music photographer Savannah van der Niet for her interpretation of ICONS. The gallery features six images of insanely talented Australian musicians including Tame Impala, Dune Rats, Jaala, Friendships, Banoffee and Methyl Ethel. The prints will be exhibited in-store until June 30 and they are available for purchase.
For opening hours and contact details, see our Stumble Guide.