Partners in wine – Snoop Dogg’s collab with 19 Crimes has finally dropped
You know him as a famed West Coast rapper, 420 enthusiast and Martha Stewart’s bestie, but it seems Snoop Dogg is swapping out gin and juice for grape juice these days. The hip-hop doggfather has collaborated with Aussie wine brand 19 Crimes to launch his own vino – aptly named Snoop Cali Red. Yes, you read that right. You can finally wrap your mitts around a bottle of wine from none other than S-N double O-P, D-O double G.
Possibly the celeb collab to top all celeb collabs, Snoop Cali Red looks to be the beginning of a beautiful and long partnership between Snoop Dogg and 19 Crimes, a homegrown wine brand that features the likes of infamous convicts-turned-colonists on its bottles. The much-anticipated team-up will yield the brand’s first Californian drop and features none other than Snoop’s face on the label. Set to get the blood pumping, the red wine blend includes 65 percent petite syrah, 30 percent zinfandel and five percent merlot and will join the ranks among 19 Crime’s selection of hard chardonnay, shiraz, pinot noir and cabernet sauvignon. Now stocked at your local bottle-o, the wine has the affordable price tag of roughly $16 a bottle – hot diggity dog!
To make matters more interesting, the boundary-breaking winemakers behind 19 Crimes stick living wine labels on every bottle that hits the shelves, which means the featured convicts on the labels can tell their crime-filled tales to customers once they download the augmented reality experience app. There’s been no confirmation if Snoop is going to take part in this AR memento, but since he can’t enter Australia due to a long criminal record, maybe he can at least share a pre-recorded rap or two?
Guess what? Snoop Cali Red from 19 Crimes has finally dropped (like it’s hot). Cheers to that!
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