Get on the beers – Heaps Normal redefines the pot of gold with a zero-alcohol lager
Australians, on the whole, can be a thirsty bunch. When it comes to alcohol, however, the tide may be turning with many Australians opting to cut back on the booze or kick it to the curb, for good. Once upon a time, non-drinkers were left with a choice between soft drinks, juice or mocktails. Thankfully, the shift in consumer behaviour has inspired some really excellent craft breweries and distilleries to pursue low- and no-alcohol options that can go head-to-head with its full-strength peers in terms of taste and flavour profiles. One such player that has made some serious waves on the scene is Heaps Normal, which just this week unveiled its second non-alcoholic brew, Another Lager.
Heaps Normal is not here to preach the benefits of going alcohol-free. In fact, Andy Miller co-founded Heaps Normal alongside Ben Holdstock, Peter Brennan and Jordy Smith, who together thought there were probably a few people like them who wanted to cut back on the booze, but didn’t necessarily identify as sober. Heaps Normal doesn’t believe that alcohol is the enemy, necessarily, it’s just challenging you to tell better stories and not waste time being hungover. Essentially, it’s here to provide a great-tasting alternative to your favourite full-strength brews and normalise doing what’s right for you when it comes to drinking. That’s win-win, if you ask us.
The brand’s newly unveiled Another Lager is the second non-alcoholic brew to join the Aussie beer brand’s permanent collection. The non-alc brew has been expertly crafted utilising the same technology as its wildly successful, award-winning Quiet XPA, which sold 500 cases in its first week and picked up the Country Winner gong for Australia in no and low-alc category of the World Beer Awards. The team has gone to great lengths to ensure the refreshing sip delivers that same kind of wipe-the-sweat-off-your-brow satisfaction of your favourite full-strength. Another Lager will be in stores and venues around the country from February 1.
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