Get a spoonful of nostalgia with a side of health courtesy of crum.
Remember sneaking into the pantry as a kid with a tablespoon (because teaspoons were for suckers) and eating Milo straight out of the tin? Who knows if it was the fear of getting caught or the immediate sugar rush but either way, it tasted so damn good. Inspired by these universal childhood memories, Heidi Briggs set out to recreate the experience just sans the guilt. The result is crum.
When Heidi Briggs embarked on her own organic whole-foods and chemical-free journey, she soon discovered that many of her childhood favourites were suddenly off the table. Saddened but also inspired, Heidi (who also happens to be a plant-based chef and mother), began formulating the new generation of sneaky snacks, only her version is a little healthier than the one you might remember. crum. is the chocolatey taste of your childhood, but better. Enjoy crum. floating in milk, brewed in your favourite mug for a winter-warming treat, sprinkled over ice-cream or spooned straight from the tin – you are the master of your own culinary destiny.
Lovingly handmade in Byron Bay, crum.’s philosophy captures the same textures and tastes you remember but uses healthy and allergy-friendly ingredients such as coconut sugar, cacao powder and maple syrup. crum. is proudly refined-sugar free, gluten free, dairy free, preservative free, GMO free, vegan and organic. Ready to crum.? Good news, you can buy it by the kilogram – shop the range here.
Image credit: crum. website
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