Yevu Clothing unveils its latest collection of socially responsible and striking garments
Blending fashion with social enterprise, Yevu Clothing is a label that empowers disadvantaged artisanal manufacturers in Ghana by creating full time jobs and sustainable income for seamstresses, tailors, and textile manufacturers. Yevu Clothing has just unveiled a new range of contemporary garments inspired by vibrant West African textiles that are must-haves for any lover of colour.
After nearly selling out of its first quarterly range over summer, Yevu Clothing has just unveiled its second range of garments that feature a series of curated prints across a range of classic cuts. The collection boasts pieces for both women and men and is adorned with vibrantly colourful prints across shorts, shirts, skirts, tops, dresses, hats and bags. The goods are made from traditional West African wax print fabric sourced from Accra, with each garment handmade by skilled Ghanaian tailors.
Small businesses in Ghana that specialise in artisanal garment manufacturing have been adversely affected by a governmental shift towards imported textiles and clothing, leaving a considerable amount of highly skilled producers in economic strife. Yevu Clothing seeks to ensure that all of its collaborators earn a steady living while creating a product that is highly sought by fashion lovers across the global fashion market. The quarterly approach taken by Yevu Clothing is aimed at further employing and enabling a larger Ghanaian team. More collections are set to be released throughout the year, with drops kept to a limited range of pieces that will undoubtedly be snatched up quickly. Read up more on Yevu’s approach to social enterprise before having a closer look at the range on Yevu Clothing’s website.