Whether you worship your watch for its ability to keep you on track and on time, or you simply love the way it ticks, it seems you’re not alone in your affections. Following a recent social media and beta launch, Australia’s first independent online watch magazine, Time+Tide, has bagged itself an impressive following around the country.

Learn more about the fascinating histories behind your favourite watch brands, tag along on regular video adventures to meet luminaries discussing their weaknesses for the watch, and delve a little deeper to understand the human context of time-keeping.