Clean up your act with some grooming products from Brutal Truth
Clean up your act with some grooming products from Brutal Truth
Clean up your act with some grooming products from Brutal Truth

Clean up your act with some grooming products from Brutal Truth

Let’s face it – sometimes a bit of honest advice is beneficial, no matter how blunt. Brutal Truth isn’t afraid to let men know that their grooming regimen sucks, but thankfully it follows up the honesty with a range of goods that can help keep your face in good nick.

The boys in this story from Melbourne based creative agency Urchin know a bit about grooming, they started Movember as a bit of fun in 2003 and before they knew it they were running one of the most successful charity organisations of recent times. In 2015 they launched Brutal Truth – a no nonsense brand of goods that aims to encourage men to live healthier and longer lives. Brutal Truth drops the clinical approach to cosmetics and instils a bit of realness into the industry.

The product range includes moisturiser, shave gel cream and after shave balm. Brutal Truth’s products are made in Melbourne from native Australian ingredients such as Kakadu plum, sandalwood, old man weed and plant oils including cinnamon, patchouli and vetiver. All products are vegan-friendly and ten per cent of revenue is returned to Movember. Movember funds programs pertaining to prostate and testicular cancer research and mental health programs. Brutal Truth is gearing up to launch globally – be sure to get your hands on some through the Brutal Truth online store.

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