range funds development projects

In the past, you gave a few pennies to charities here and there and hoped that your donations would help ‘someone, somewhere’. But now an Australian social enterprise is helping you to track the direct impact of your contributions.

When you donate money to a charity, it’s a given that the money will do some sort of good – but it’s not often that you can keep an eye on those dollars and trace them back to the exact project you’ve helped fund. Then again, it’s not really’s style to stick to the norm. The bright young things from Melbourne launched their social enterprise in 2008 and, after an almost-comical string of setbacks and successes, 2013 Victorian Young Achiever of the Year Daniel Flynn and his co-founders have finally tasted sweet victory as’s products roll on to supermarket shelves this week.

Founded with the sole aim of funding aid projects in developing countries around the world, has developed the Track Your Impact app, which identifies and outlines the exact projects you’ve supported, based on the unique code found on your purchased product, as well as your accumulated impact over time.’s product range spans body care, snack foods and spring water, with each individual line supporting a different cause. For example, every bottle of’s vegan-friendly, ethically sourced sweet-orange-and-almond hand wash and lotion will help one person in the developing world gain access to sustainable health and hygiene education. Food products – which include rolled oats, gourmet muesli and snack bars – fund immediate food relief as well as long-term, sustainable agriculture and livestock projects in countries like Cambodia, Kenya and Sri Lanka. The bottles of spring water that kicked off the entire enterprise fund water wells, pans and tanks, as well as bio-sand filters and gravity-fed water solutions. Browse the full range online.


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