The design duo behind the brand is husband-and-wife team, Lene and Soren Sand, who founded the label back in the power-suit-ridden 1980s. Since then, SAND has proven to be a leading Danish label thanks to its distinctly Scandinavian approach to clothing.

The brand’s slick formal attire can really only be described as effortlessly stylish and is a result of Soren’s interest in creating clothing that is comfortable to wear as well as fashionable. As can be expected, when it comes to the brand’s menswear, suits and blazers abound in undoubtedly cool cuts that are slimline, but still relaxed in tailoring. The use of luxury Italian fabrics also explains the label’s reputation for crisp styling with minimum effort required.

From subtle blacks to loud textures and plaids, perhaps the most notable are the vibrant fabrics that line the interior of each jacket, which style-savvy gents have the opportunity to match to their pocket squares.

SAND is available at Mitchell Ogilvie on Edward Street in Brisbane City and at Emporium in Fortitude Valley.