Until now, its in-house hair waxes have leaned towards the solidity of a rockabilly’s sleek stylings. But with a little James Dean curated softness in mind, this new lightweight pliable paste still has strong tack, but is water soluble and perfect for messy, textured ‘dos.

This local family-owned brand has been running for three years now, even expanding internationally to like-minded boutique barbershops. Whether you’re spending the day relaxing indoors or skateboarding out in the harsh weather’s way, this sticky bronze wax (also available in matt clay, pomade and monster hold) will hold its shape throughout the day and wash out with gel-like ease.