Award-winning label MNDATORY crafts innovative menswear in Melbourne
When Melbourne-based creative Brian Huynh abandoned his university studies in optometry to pursue fashion, it set the wheels in motion for a chic new menswear brand focused on outerwear and tailoring.
Fast-forward a few years and MNDATORY has already picked up an impressive swag of awards, from being listed as a finalist for the Virgin Australia Melbourne Fashion Festival National Designer Award presented by David Jones in 2018 and 2019, and winner of the Mercedes-Benz Fashion Week St.George NextGen title in 2019. The label is also set to strut its stuff on the Melbourne Fashion Week stage at the end of the month as part of Highrise Runway – a celebration of the city’s edgiest independent menswear designers on Wednesday August 28.
Praised for its unique design perspective and sharp tailoring, MNDATORY releases two ready-to-wear collections each year, alongside a permanent made-to-measure tailoring service informed by Brian’s seven-year run working in menswear tailoring. The Whitehouse Institute of Design graduate refreshes classic silhouettes with contemporary design treatment to craft an inventive line-up of premium wardrobe essentials, from linen blazers and knit cardigans to carrot-leg trousers and linen drop-crotch pants. Shop the label online or Melbourne readers can pop in to the St. Collins Lane store on Thursday August 29 for an exclusive shopping experience and offers as part of Vogue American Express Fashion’s Night Out.