Looking ahead with local label House of Cards
Making the decision to start your own business, to follow your dream and carve your own path, is one that is not taken lightly. Many a late night and long hours will ensue, but with the happy knowledge that every day you are doing something you love.
After studying graphic design and photography at the Queensland College of Art, 23-year-old Ashiya Omundsen decided to apply her creative design skills and photographic eye to her love of sewing to create clothing and jewellery label, House Of Cards.
Having just previewed her spring/summer collection at Rabbit Hole Ideation Cafe in West End, Ashiya is heading to Bali to oversee production and begin to create next year’s winter range. She first embarked on a solo trip to Bali in a bid to seek out a socially responsible source for her label’s production after demand for her pieces grew too large and making each garment by hand was no longer sustainable. With each individual step of the production process completed by a different person in Bali, Ashiya literally picks up and drops off her partly finished garments each step of the way.
Using her graphic design skills to create the fabric prints, Ashiya hand-dyes fabrics, with the spring/summer palette predominately offering pastels of orange, blue and green. Scalloped detailing, pinafores, full skirts and a, elongated take on the Peter Pan collar all feature in the new House of Cards collection Summer Days (and Summer Nights) – named after the Beach Boys album for a fun, summery feel. Keep an eye out for these cute designs at The Outpost in Fortitude Valley and Don’t Tell Fannie in West End, from August this year.