Ivy Park by Beyonce makes its global debut
Are you ready for this jelly? Following in the footsteps of Kate Hudson, Rihanna, Rosie Huntington-Whiteley and Rita Ora, Queen Bey has entered the world of activewear to co-create a range called Ivy Park. The label is named after Beyonce’s daughter Blue Ivy Carter and the park in her hometown.
For weeks the world has been waiting with baited breath for the global release of Ivy Park and today (at 3:15 pm) is the day! The range, co-created by Beyonce and Sir Philip Green of Topshop, mixes high-performance technical sportswear with fashion-led casual wear so you can go from the gym to coffee with the girls without breaking a sweat.
The 228-piece collection is designed to empower women regardless of ability or body shape and offers all of your sports staples, including leggings in three rises, crop tops, drop-arm tees, sweatshirts and technical jackets. The best part, with prices hovering around $60 for tights, you won’t have to sell a kidney on the black market to afford a new outfit. All hail Queen Bey! Shop Ivy Park at Topshop, The Iconic, Glue and Myer.