Introduce some vibrancy into your wardrobe with HEW’s Autumn/Winter collection
Introduce some vibrancy into your wardrobe with HEW’s Autumn/Winter collection
Introduce some vibrancy into your wardrobe with HEW’s Autumn/Winter collection

Introduce some vibrancy into your wardrobe with HEW’s Autumn/Winter collection

One of the most innovative clothing labels in Melbourne’s fashion scene is getting a jump on the transition from summer to winter. HEW Clothing has unveiled a range of garments with textile patterns designed by local artists, with an emphasis on eye-catching colour.

Seeing a need for more eye-catching colour in Australia’s menswear scene, Ema Hewitt started HEW in 2014 after enlightening internship stints in Paris and Los Angeles. By collaborating with local designers with their own unique style and flair, Ema has been able to create innovative vibrant textiles that capture and hold attention, as evidenced by HEW’s new Autumn/Winter 17 collection. Gents can add a touch of colour to their wardrobe across a range of shirts, socks and accessories designed to pop.

HEW’s Autumn/Winter collection features textiles designed in collaboration with Rachel Kelly. Geometric prints influenced by Miami’s art-deco architecture feature prominently, with the usual splashes of colour making each design stand out. All materials are lab tested for fade and shrinkage, ensuring that your colourful shirts will go the distance. HEW’s garments are manufactured in Melbourne and offshore, with a strict emphasis on meeting and maintaining high ethical standards when it comes to the creation of each range. Head to HEW Clothing’s website for a closer look at the wares.

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