Ash To Gold switches to Haut Boheme in Winn Lane
The twosome behind local shop-meets-label Ash To Gold has parted ways, with Samantha Ashton taking the reins on the label, while Chantelle Cox rebrands the Winn Lane shop space.
Haut Boheme is the new Winn Lane resident, with Chantelle’s own label Farron included amongst the store’s luxe garments. The shop space has taken on a homely beach-shack vibe, with elements of raw wood, beach foliage, driftwood and even sand appearing throughout the interior.
Giving focus to the fabrics and textures of the garments, a neutral palette is at play amongst the Farron collection, with neon and black hues featuring through accessories. Tops and dresses are adorned with highly detailed bead, shell and cord embellishments, letting the idea of high-end boho come into play. The store is also home to many of owner Chantelle’s favourite labels, including Aje and A.T.G swimwear, as well as Ecoya candles.
Those with a soft spot for the stylings of Ash To Gold can now find the brand at Soot.
Haute Boheme
5C Winn Lane, Fortitude Valley
Ph: 07 3252 9007
Open: Tuesday to Sunday 10:00 am to 5:00 pm