Popbasic

Local lady launches fashion subscription service Popbasic

Launching online fashion hub Wikifashion wasn’t enough for local entrepreneur Madeline Veenstra. Now she’s gone and founded a fashion subscription service that will deliver stylish goodies to your doorstep each month.

Launching the first micro collection in October, Popbasic will see a parcel containing a wardrobe staple, two fashion items and a surprise delivered straight to your letterbox. Taking the time and fuss out of sorting through and seeking out new trend pieces online or in stores, Popbasic will help you follow the trends and build your collection of wardrobe staples.

The surprise bonus item each month will belong to the lifestyle or beauty departments, with each item within a micro collection also available individually. Prices per package range from $50–$100 depending on the season. Based out of New York but staying true to her Brisbane roots, Madeline has made Popbasic equally appealing to shoppers in both countries, with shipping free to Australia and the US.

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