Converse x Hudson's Bay Company
Converse x Hudson's Bay Company

Converse collaborates with Hudson’s Bay Company

Converse goes sunny side-up with a limited-edition Jack Purcell sneaker sure to put you in the spring-loving mood.

What do you get when an iconic sneaker brand swaps design notes with one of the world’s oldest corporations? A limited-edition Jack Purcell sneaker featuring a heavily historic graphic. Taking creative cues from the Hudson’s Bay Company’s iconic wool point blanket, the new release Converse Jack Purcell regular and high-top sneakers blaze with bold strikes of primary colours, sure to put a little extra spring in your step.

With a rich history dating back to the 18th century, the Hudson’s Bay Company wool point blanket has achieved iconic status across North America. The product’s instantly recognisable stripes have been transferred to the new Converse sneaker design, which also boasts threaded stitching and antique brass eyelets. The wool used on the casual kicks is dyed, spun, then air- and sun-dried to ensure the colours retain their striking good looks. The Converse x Hudson’s Bay Company collaboration sneakers can be ordered from Converse Melbourne Central, which is home to the largest collection of Converse sneakers in the country.

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