Burberry showcases modernised creative vision at its new QueensPlaza store
Burberry has been a stalwart on the global fashion scene since a very young Thomas Burberry created the company back in 1856 with the view that clothing should be designed to protect people from the British weather. A few years later, in 1879, Thomas invented gabardine – a breathable, weatherproof material and hard-wearing fabric that revolutionised rainwear. The resulting trench coat spurred a fashion empire that remains one of the world’s most iconic and recognised fashion houses, Burberry. After almost six years in its original QueensPlaza space, Burberry has opened a striking new boutique in the mall, the first in Australia to encapsulate chief creative officer Riccardo Tisci’s new creative vision.
International travel may still be off the cards but shoppers can get a little taste of London at the new Burberry store in QueensPlaza. The eye-catching space takes inspiration from the spirit and attitude of the fashion house’s Regent Street store and offers a pretty palette of beige, white and pistachio accentuated by the use of plywood, mirror and high-gloss finishes. The store itself is the first in Australia to encapsulate chief creative officer Riccardo Tisci’s new vision for the British fashion house following his appointment in 2018.
Burberry’s new QueensPlaza store features the Autumn/Winter 2020 Pre-Collection, which continues to focus on Burberry’s new graphic identity – reinforcing pieces and prints from the Burberry archive with a sense of freedom and vibrancy. The location is also one of two locations in Australia to showcase the TB Summer Monogram collection, which includes a variety of lightweight pieces in bold new colourways, featuring hoodies, polos and t-shirts as well as satin slip dresses and silk trousers for women, and swimwear for men. The store is also one of the limited number of stores globally to sell the brand’s exclusive surfboards in graphite and azure blue.
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