Build your own fixie with Jube, West End
Gone are the days of lycra-clad, speed-demon biking being the only way for men to ride. Until recently, lads have watched with envy as ladies wearing woollen capes and high heels coasted down the streets on the highly attractive Electra Amsterdam bicycles, shifting the purpose and style-ability of cycling forever.
Now it’s time for men to make their mark on the cycle chic world, letting their personalities shine through customisable fixies.
Jube Customs in West End create highly groomed works of bicycle art, fit for both the eco-conscious cycler and avid bike polo player. No longer do you need to wear a skirt to accessorise your two-wheeled companion with a skirt guard – it’s just an excuse to add an extra colour.
From the frame to the forks and graphics to the grips, the colours of these lightweight fixed-gear or free-wheel rides can be customised to suit your personal style all over. Like bling? Pump up the shine of your chain. Like vintage? Pick a 1970s retro-inspired dragster with fat tyres.
Jube bikes can arrive on your doorstep 85% assembled so you can boast about how handy you are with a screwdriver, or let Jube’s resident grease monkey assemble it all the way for no extra cost.
Jube also designs menswear (complete with trucker caps) to wear when atop your shiny new wide-wheel street cruiser or slick fixie, as well as skate helmets, retro saddles, and red rubber to pimp out your head-turning ride.
Check out Jube Customs on The Street Photographer