Say sorry anonymously with an Apomogy
Chicago was right – sometimes it’s hard to say I’m sorry. But somehow, an apology via a fluffy and bright pom-pom seems to take the edge off a little bit – especially when it’s called an Apomogy.
Apomogy comes from the wonderfully whimsical mind of local lass Rachel Burke, the design doyenne behind i make. you wear it. Rachel noticed that, when we are children, apologies are pretty black and white. Do something wrong and you apologise. Simple. But as we get older, apologies seem to become murkier and weightier – we start to consider if we should even apologise, if that wrongdoing is even deserved of an apology, or sometimes we wait for an apology that never arrives. One thing that was clear to Rachel, however, was that apologies held so much weight they could almost be tangible.
From here, Apomogy was born. Never one to shy away from a pom (you may recall her Pomiscuity exhibition), Rachel has created an ongoing community art project that allows you to apologise publicly, but anonymously, with a pom-pom. The concept is simple – make a pom-pom, write your apology on a piece of paper, attach said paper to the pom, then send it to Rachel. Not so talented with a ball of wool and pair of scissors? Submit your apology online, and Rachel will whip up an apomogy for you. Rachel documents real apomogies on the Apomogy website and Instagram, which range from ‘I’m sorry that Doritos aren’t a complete food group’, to deeper, darker apologies like ‘I’m sorry for cheating on you’ and ‘I’m sorry that your parents aren’t happy, it’s not your fault’. You can also spy real apomogies at Pod Espresso from now until mid February, and look out on the Apomogy website for upcoming exhibitions and workshops.