Get moving with some lively activewear from ethical label ALAS
Get moving with some lively activewear from ethical label ALAS

Get moving with some lively activewear from ethical label ALAS

Known for creating some of the comfiest sustainably produced sleepwear around, ALAS is breaking the mould and striking out with a new range of activewear. If your pyjamas are making it hard to get up and exercise, just have a look at ALAS’ new range – you be leaping out of bed to don these dynamo duds.

Kelly Elkin and Betony Dircks started ALAS (an abbreviation for All Light, All Shadow) in 2011 as a way to get more ethically made sleepwear out on the market. Over the years the brand has boomed in popularity, with several celebrities falling in love with the brand’s socially responsible methods. ALAS has created numerous collections for women and men, from intimate night-time garments to casual day wear – but it’s the brand’s latest foray into the world of fitness gear that has us extra excited.

The new ALAS activewear collection has everything women need to suit up and get busy. ALAS reached out to its fan base to get a true sense of what people were seeking in their exercise gear – honing in on several design and function elements that informed the process. The collection of stylish and eye-catching prints have been designed in-house, and encompasses sports bras, patterned leggings, running shorts, racerback singlets and even sweats. These wares are made from recycled PET polyester in an ethically certified factory in India, with due care taken to ensure all garments boasted two-way stretch, moisture wicking properties and minimal environmental impact. Browse the entire collection (and the heavenly sleepwear) online and get suited up for movement immediately.

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