Slick 1960s suits, hair shiny with the perfect amount of pomade, a tumbler of scotch in hand at all times of the day – the art of the Draper gent contains an attractively large splash of play, with just a nip of professionalism. And while we’re inspired by Mad Men’s portrayal of that era, perhaps the characters in this advertising-focused series took their inspiration from the alcohol advertisements of the time.

Gathering together a collection of the best alcohol ads from the 1960–1970s, Retronaut highlights the strong, suave gent who likes a neat tipple for morning tea, lunch and afternoon tea, which, of course, will in turn pull a lady’s interest for that evening’s swill.

From the smooth Canadian officer and sleek intellectual to the Manhattan man in his after-hours garb, model your double-breasted stylings and easy confidence on these boozy lads, but perhaps reserve their alcohol habits for after hours.