Full fashion disclosure – wear your ethical values with designer basics from A.BCH
When it comes to the fashion industry, sometimes it feels like being totally sustainable is an impossible task. Most of us – whether comfortable with it or not – are willing to turn a bit of a blind eye to the fact that clothing labels rarely reveal everything there is to know about their product. Ignorance is bliss, right? Not exactly. Melbourne-based label A.BCH is building a range of luxury unisex basics that are as ethical as can be, providing full disclosure across every facet of the brand – without cutting any corners.
When we say that A.BCH goes the extra mile to be ethical and sustainable, this isn’t just a throwaway line about the brand using nice fabric and making clothes in a factory where workers are paid well. Everything you see on an A.BCH garment is accounted for and chosen with the intent to reduce the devastating impact that the fashion industry is having on the environment. Men’s, women’s and unisex items make up the brand’s offering – think luxe but simple dresses, tees, trousers and sweaters in a palette of versatile monochrome. These are clothes made to last that won’t cost you an arm and a leg, with a realistic price point being part of the brand’s ethos.
Aside from the fact that the product is beautiful, one of the best things about A.BCH is the label’s total transparency in the manufacturing process. The company’s website goes above and beyond to provide customers with information not only specific to the clothes available, but also about the fashion industry at large. Garments are made with the most sustainable materials possible including GOTS certified organic cotton and linen, hemp, ethical wool, peace silk, Tencel ® and Recycled Polyester (PET). While the brand goes to a new level to achieve its sustainable status, it is also very aware that there is always room for improvement and thus keeps striving to set a new industry standard.
Ready to find pieces that you can love for a lifetime without hurting the planet? You can shop the full range of A.BCH clothing online.
Images by Mark Stanjo