City Winery's new pop-up cellar door brings wine to the people
City Winery's new pop-up cellar door brings wine to the people

City Winery’s new pop-up cellar door brings wine to the people

Amid all of the uncertainty and fear we’re experiencing during the coronavirus pandemic to date, there’s one thing we can count on – wine! When it comes to banding the local community together and putting a positive spin on circumstances, the team at City Winery are getting inventive. On Thursday March 26 and Friday March 27, City Winery will host a pop-up cellar door on King Street, giving locals easy access wine and charcuterie while also supporting other local businesses.

The Emporium Barber on King Street will be the first location of City Winery’s pop-up cellar door – a new initiative to provide employment opportunities to City Winery staff while also stimulating other independent businesses. The concept originated as a way to pivot the urban winery’s service model to find new revenue opportunities in the wake of sweeping restrictions on Brisbane’s hospitality scene, as well as a way to keep staff earning as much as possible through this tough period. This will be the first of several pop-ups planned across Brisbane, with City Winery is hoping to partner with cafes that are missing a chunk of income by either leasing the venue for the pop-up or finding ways to partner up on enticing deals.

From 4:00–8:00 pm on Thursday and Friday this week, City Winery’s pop-up cellar door will be selling takeaway wine, cheese and charcuterie (assembled by City Winery’s talented chefs) from Emporium Barber’s shop front. City Winery’s Adam Penberthy said in a statement, “This is all about loving your local – we want people to pop down, grab a bottle of wine from us and maybe a bit of cheese, and then go grab [a take-home] dinner from Montrachet or one of the other traders before heading home”. The cellar door is strictly for takeaway goods, though those that need a trim can enjoy complimentary glass of wine with their haircut or opt for a cut-and-bottle offer – a snip and a bottle of Gerler wine takeaway for $70. City Winery has also introduced delivery packages for those seeking a wine and charcuterie experience at home.

Images: Dine Agency

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